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Selling Path

Marketing Timeline

Unique Property Features

We highlight the distinctive qualities and recent updates of the home to attract qualified buyers. Emphasizing these features ensures the property stands out in a competitive market.

Property Floor Plan

A detailed floor plan helps buyers visualize the layout and flow of the home. This transparency builds confidence and encourages more serious inquiries.

Staging Consultation

Professional staging showcases the home’s best features and creates a welcoming environment. It maximizes appeal and can significantly increase perceived value.

Professional Photography

High-quality photos capture the property in its best light and draw attention online. Great imagery is essential for generating strong initial interest.

Virtual Tour

A virtual tour allows potential buyers to explore the home remotely at their convenience. This increases engagement and widens the audience reach.

Listing Goes Live

Listing the property on the MLS ensures maximum visibility among agents and buyers. It is the cornerstone for attracting qualified offers.

Enhanced Property Profile

A custom property website and targeted digital ads broaden exposure to potential buyers. Social media promotion engages a larger audience and highlights the home’s unique features.

BHHS Exposure

Leveraging the Berkshire Hathaway HomeServices network connects the property to thousands of agents nationwide. This creates additional opportunities for qualified buyers.

Relocation Market Exposure

Targeted marketing to relocation buyers attracts professionals moving into the area. This expands the pool beyond local buyers and increases demand.

Brokers Open

Exclusive brokers’ opens allow agents to preview the property before it hits the market. This generates buzz and potential leads through agent networks.

Public Open House

Scheduled open houses provide opportunities for interested buyers to experience the home firsthand. Regular events help maintain consistent interest throughout the listing period.

Update Homeowner

Bi-weekly check-ins keep the homeowner informed of marketing progress and feedback from buyers. Consistent communication ensures strategy adjustments are timely and effective.

Offer Received

When an offer is received, I carefully review all terms and provide clear guidance to help you make the most informed decision. I handle communication and negotiation with the buyer’s agent to secure the strongest possible outcome for you.

A Step-by-Step Selling Path

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed written agreement to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final written agreement will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Seller Transaction Timeline
Step 1: Understand Why You're Selling Step 2: Determine Selling Price Step 3: Start Preparations Step 4: Develop a Marketing Strategy Step 5: Evaluate Offers Step 6: Accept an Offer Step 7: Get Ready to Close Step 8: Close

Let’s Talk About Your Next Move

Whether you’re buying, selling, or relocating, Varsha provides data-driven guidance, trusted connections, and an exceptional client experience. Reach out to start your journey.

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